Audi CEO Gernot Döllner Unveils Bold Formula 1 Strategy for 2026 Season
Audi CEO Gernot Döllner leads the charge towards the future with the Audi Agenda, emphasising product innovation, technological advancement, and global brand positioning. In line with this vision, the Supervisory Boards of AUDI AG and Volkswagen AG have decisively opted to bolster Audi's Formula 1 commitment, gearing up for the 2026 season. Audi is set to acquire an entire stake in the Sauber Group, with Oliver Hoffmann appointed as the overarching leader of the Audi Formula 1 program. Andreas Seidl will assume the Audi F1 Team CEO role, driving the project forward and managing team operations.
Oliver Hoffmann, currently heading Technical Development, will spearhead Audi's Formula 1 endeavour as a General Representative, overseeing the integration of Sauber, power unit development, and strategic direction. This strategic move aims to amplify Audi's global presence and foster synergy between motorsports and production.
Oliver Hoffmann will step down from the Board of Management of AUDI AG as part of this transition. CEO Gernot Döllner will expand his responsibilities to include technical development, aligning with Audi's commitment to streamlined processes and product excellence as outlined in the Audi Agenda.
Preparations for the Formula 1 debut in 2026 are gaining momentum, with Andreas Seidl at the helm as Audi F1 Team CEO. The acquisition of Sauber Group further accelerates Audi's journey towards Formula 1 success.
Gernot Döllner, Chairman of the Board of Management of AUDI AG, expresses gratitude to Oliver Hoffmann for his contributions and acknowledges his role in shaping Audi's product strategy. Hoffmann's extensive motorsport experience positions him as a key figure in Audi's Formula 1 venture, building upon past successes in various racing series.
Oliver Hoffmann emphasises the team's dedication to delivering exceptional products and expresses confidence in Audi's Formula 1 ambitions. The appointment of Andreas Seidl as Audi F1 Team CEO underscores Audi's commitment to assembling a seasoned team poised for success.
Andreas Seidl brings a wealth of motorsport experience, leading teams to championships and victories in Formula 1 and endurance racing. His appointment signals Audi's determination to excel in the highly competitive world of Formula 1.
Seidl outlines a clear roadmap for Audi's Formula 1 program, emphasising competitiveness and collaboration between Hinwil and Neuburg. AUDI AG's complete acquisition of Sauber will further expedite Audi's path to Formula 1 glory.