Discover Rolls-Royce Private Office Seoul: Elevating Bespoke Luxury Car Experiences in South Korea
The inauguration of Private Office Seoul today marks a pivotal moment for Rolls-Royce Motor Cars in South Korea. In response to the substantial demand for unique Bespoke commissions, Private Office Seoul will provide our valued Asian Pacific clients with the unique opportunity to collaborate directly with a Rolls-Royce designer. This enhances their experience and supports our esteemed dealer partners. By bridging the distance to Goodwood, we are closer to our clients in this vital region and eagerly anticipate welcoming them to this new hub of creativity. Together with our clients, we will embark on a unique journey towards perfection, transforming their visionary concepts into uniquely personalised Rolls-Royce motor cars," stated Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars.
Rolls-Royce Motor Cars is extending its global network of Private Offices with the opening of a Private Office in Seoul, South Korea, joining other creative spaces in Dubai, Shanghai, and New York, and the original Private Office at the Home of Rolls-Royce in Goodwood.
This international network allows the brand to engage more intimately with clients globally, enhancing the renowned Rolls-Royce experience near their homes. As demand for highly personalised and emotionally engaging luxury experiences grows, Rolls-Royce clients increasingly seek to create bespoke motor cars that reflect their personal stories. The Private Offices are ideally positioned to realise these visions, complementing the traditional dealership experience.
Recognised as one of Rolls-Royce’s fastest-growing markets, the Asia Pacific region has witnessed a significant rise in Bespoke creativity and sophistication. The establishment of the Private Office in Seoul directly addresses this increasing demand. It will further enhance the value of each commission in this crucial region, aligning with the marque's commitment to unique value creation. It also positions the brand closer to its clients in the area, providing the global Rolls-Royce design team with valuable insights into regional trends and client preferences.
Located in the dynamic Jamsil area, where heritage meets innovation, Private Office Seoul offers a serene and inspiring environment for collaboration between clients and the Rolls-Royce Bespoke designer and client experience manager.
The Private Office experts engage closely with each client through detailed discussions and research to fully capture their wishes, desires, and dreams. This collaborative approach allows clients to actively participate in creating their bespoke Rolls-Royce, ensuring the final product genuinely reflects their style and aspirations. Once the initial design is finalised, clients can follow the progress of their commission and maintain direct communication with the artisans at Goodwood, who bring their unique visions to life.
In addition to the personalised Bespoke experience, Private Office Seoul provides clients access to Rolls-Royce’s exclusive Private Collection—limited edition motor cars that are thematic and showcase the unparalleled craftsmanship of the Bespoke Collective.
The establishment of Private Office Seoul and the four other dedicated facilities within the Rolls-Royce Private Office network underscores the brand's dedication to delivering exceptional client experiences worldwide.
