Discover the All-New Dacia Bigster: Redefining the C-SUV Segment with Exceptional Value
In January 2021, as part of the ambitious Renaulution strategic plan, Dacia announced its entry into the C-segment with the unveiling of the Bigster. As Europe’s leading brand in the B-segment, Dacia is now expanding into the C-SUV segment, introducing the Bigster. This vehicle epitomises the core Dacia values: Essential yet Cool, Eco-Smart, Robust, and Outdoor.
Facing escalating costs, consumers in the C-SUV segment no longer have to compromise on comfort, performance, or space when purchasing a new vehicle. The Bigster has been meticulously designed to meet these evolving market demands.
Dacia’s strategic product approach in the C-SUV segment begins with the All-New Bigster and will be complemented by two additional vehicles. This expansion illustrates Dacia's commitment to scaling new heights within this segment, as initially highlighted by the emblematic Bigster Concept during the renovation announcement.
The All-New Bigster fulfils the promises made by the earlier Bigster Concept. David Durand, Dacia Design Director, asserts, “The All-New Bigster remains faithful to the Bigster Concept's original intentions, now representing the pinnacle of Dacia's values and becoming our flagship model.”
The All-New Bigster's design underscores its robust styling, which suits work and leisure activities. The vehicle features generous dimensions, taut geometric shapes, and large wings over the wheels, enhancing its assertive stance on the road.
The Bigster’s design focuses on essentials while incorporating a ‘cool’ factor that aligns with Dacia’s brand ethos. Unique graphic design elements on the front end and doors enhance its casual elegance, contrasting gloss and matte black finishes for a robust appearance.
The All-New Bigster not only meets the expectations of C-SUV customers but also emphasises Dacia's Eco-Smart approach. The vehicle utilises Starkle®, a durable material incorporating recycled materials, demonstrating Dacia’s commitment to sustainability.
Inside, the Bigster offers exceptional interior space, simple yet sophisticated design lines, and ergonomics focused on driver and passenger comfort. It features a high-mounted vertical dashboard, large digital instrument panels, and a central touchscreen, ensuring that essential driving information is always at the driver’s fingertips.
Equipped with an array of modern features, the All-New Bigster ensures comfort and convenience across all trim levels. These include various multimedia systems, advanced driving aids, and innovative design elements like the Y-shaped signature that links the interior with the exterior aesthetics.
The All-New Bigster introduces Dacia’s new electrified powertrains, offering enhanced efficiency and performance. The HYBRID 155 powertrain combines a petrol engine with two electric motors, while the TCe 140 and TCe 130 4x4 options provide additional choices for power and drivetrain.
With its compelling blend of features, space, and sustainability at an unbeatable price point, the All-New Bigster is set to redefine expectations in the C-SUV market, continuing to deliver on Dacia’s promise of providing the best value for money.
