Ferrari Accelerates Cryptocurrency Payment Integration Across European Dealerships
Starting at the end of July, Ferrari will expand its cryptocurrency payment system across its European dealership network.
Following its successful introduction in the United States less than a year ago, Ferrari is now bringing this innovative payment option to Europe to meet its customers' dynamic needs better.
By the end of 2024, the luxury car manufacturer plans to roll out cryptocurrency payments to additional countries within its global dealership network, provided that local laws permit.
Ferrari is collaborating with various leading firms in the cryptocurrency payment field to ensure the security of these transactions. This strategic partnership allows dealerships to accept cryptocurrency without managing it directly, as it will be instantly converted to conventional currency. Additionally, the system includes measures to verify fund origins and shield transactions from the volatility of exchange rates.
Most of Ferrari’s European dealerships have already embraced, or are in the process of integrating, this cutting-edge payment solution alongside traditional methods.