Maserati and Giorgetti Reveal Exclusive Italian Design Collaboration at the 2025 Milan Design Week
Maserati and renowned Italian furniture house Giorgetti have officially revealed the first stages of their new collaboration at the 2025 Milan Design Week. This annual international design celebration attracts one of the world’s most cosmopolitan and vibrant audiences. These two icons of Made in Italy have joined forces to create an interior collection and a bespoke Fuoriserie car, seamlessly merging timeless elegance with technological innovation.
This all-Italian partnership stems from shared values: meticulous attention to detail, a relentless pursuit of perfection, and the ambition to deliver exceptional experiences. Both brands embody the Italian ethos of “beautiful and well-crafted,” appealing to a refined and sophisticated clientele that insists on uncompromising quality. Each brand inspires the other in this dialogue, sparking new creative challenges and journeys.
“Over the past 110 years, Maserati has been synonymous with Italian luxury, just like Giorgetti. We are thrilled about this partnership, which exemplifies elegance and excellence in every design and engineering detail. Our collaboration with Giorgetti aligns perfectly with our vision of serving as the curator of ‘Made in Italy,’ forging connections and emotions while showcasing our stories of innovation, heritage, quality, and exclusivity that unite both brands,” explains Santo Ficili, Maserati CEO.
“This partnership represents the authentic expression of Giorgetti and Maserati’s identities, two brands that share profound values and a common vision. It perfectly illustrates how we can reinforce our DNA through collaboration, research, and experimentation. For our 127-year-old House, this venture signals extraordinary vitality and a desire to innovate, always remaining true to our core role within the industry,” says Giovanni del Vecchio, Giorgetti CEO.
The Giorgetti Maserati Edition interior collection embarks on a journey between myth and nature, taking inspiration from Neptune’s Trident – Maserati’s iconic symbol – in Giorgetti’s new designs. It pays homage to the harmony of the sea and the power of the winds, elements that have guided the automotive brand’s creations since its inception. As several Maserati models bear the names of formidable winds, including the Grecale SUV, the new collection draws on the allure of the underwater world, conjuring images of mysterious sirens and dynamic waves. From the ocean depths to expansive skies, this story unfolds through evocative names inspired by legendary water nymphs, celebrated for their extraordinary beauty and strength.
The Maserati Giorgetti Edition is a testament to innovation and refinement, reflecting the Trident’s dedication to experimentation and constant research. It features a Grecale Folgore one-off, representing Maserati’s 100% electric production, crafted through the Maserati Fuoriserie customisation programme. This unique vehicle celebrates elegance, Italian heritage, and a passion for details, embodying the essence of “rolling tailoring.” The bespoke SUV boasts a custom-made body colour and an exclusive interior that pays tribute to Giorgetti, evoking the cosy ambience of a ‘home feeling’ with luxurious fabrics and leather materials seen throughout the interior collection.
Jointly designed by Giorgetti’s Creative Director Giancarlo Bosio and Maserati’s Head of Design Klaus Busse, the Giorgetti Maserati Edition interior collection and the Maserati Grecale Giorgetti Edition exhibit a distinctive design inspired by dynamism and motion.
Giorgetti will unveil the new interior collection at its Milanese Spiga showroom. At the same time, Maserati will present its one-off model at its Milan showroom on 7 April, during a private preview for select guests. From 8 April onwards, design enthusiasts and car aficionados can explore these remarkable creations up close, experiencing the future of Italian craftsmanship and innovation.
