Discover the Dynamic Partnership: Prima Pramac Yamaha MotoGP and Alpine Forge Ahead in Motorsport Innovation
Prima Pramac Yamaha MotoGP and Alpine are transforming the landscape of motorsport partnerships. Driven by a shared dedication to excellence and innovation, these leaders are advancing their respective fields and actively seeking new routes to success in MotoGP, Formula 1, and the World Endurance Championship (WEC).
Established in 1955 by motorsport aficionado Jean Rédélé, Alpine has risen to prominence in Formula 1 and WEC. This iconic French sports car brand has now initiated a groundbreaking partnership with Prima Pramac Yamaha MotoGP, a first in the annals of MotoGP. This collaboration reflects the swift rise of Prima Pramac Racing as one of the most ambitious and forward-thinking teams in MotoGP.
The official reveal of the Prima Pramac Yamaha MotoGP team is scheduled for 31 January at 19:45 local time (11:45 CET) at the esteemed W Hotel in Kuala Lumpur. The event will be live-streamed on www.pramacracing.com and the official Instagram account (@pramacracing), marking a new era for the team with renewed ambition, a reinforced partnership with Yamaha, and the exhilarating support of Alpine.
Images and footage of this groundbreaking alliance will be available after the ceremony on 31 January.
Paolo Campinoti, Team Principal at Prima Pramac Yamaha MotoGP, shared his excitement about the collaboration. "I am immensely proud to commence this partnership with Alpine, a historic brand that now plays a significant role in F1 and WEC. This is the first instance of a manufacturer from the world’s premier racing series making such a significant entry into MotoGP, and choosing Prima Pramac Yamaha MotoGP reaffirms the strength of what we have built over the years. Pramac Racing and Alpine are dedicated to competition in a dynamic, fresh, and enthusiastic manner, united by a passion for facing challenges."
Antonino Labate, Alpine's Director of Sales, Marketing, and Customer Experience, commented on the strategic expansion of Alpine's involvement in motorsport: "By partnering with the Prima Pramac Yamaha MotoGP team, Alpine is not merely boosting our presence in Formula 1 and WEC but also entering the MotoGP World Championship. This alliance is set to create unparalleled experiences for our customers and fans, driven by shared values and, crucially, a joint spirit of passion for performance."