Grand Opening of the Bugatti Rotterdam Showroom: A New Chapter for Hyper Sports Cars in the Netherlands
A bold new era for Bugatti has arrived in the Netherlands with the official opening of the all-new Bugatti Rotterdam showroom. Defined by the cutting-edge Tourbillon hypersports car, Bugatti’s extraordinary journey forges a fresh path that captivates enthusiasts worldwide.
This showroom showcases a sleek, modern design that symbolises the longstanding collaboration between Bugatti and Pon Luxury & Performance Cars. Since 2012, Pon Luxury & Performance Cars has cemented its position as a trusted partner. It is pivotal in uniting discerning owners with Bugatti’s masterpiece creations and elevating the marque’s success throughout the country.
The first Bugatti showroom in the Netherlands opened in 2016, thanks to a strong alliance with Pon Luxury & Performance Cars. Situated in the historic ‘Het Koopmanshuis’—just steps from where Pon’s Automotive Operations began more than a century ago—Bugatti’s Leusden location was an emblem of the brand’s storied legacy for years.
As Bugatti advances into its new era, the Rotterdam showroom elevates the brand experience to unprecedented heights. Spanning 188 square metres, the new space embodies Bugatti’s latest visual identity, immersing guests in an atmosphere that celebrates the marque’s heritage while embracing the future.
A private Grand Opening event marked this significant milestone. Surrounded by festivities, Bugatti’s senior leadership—led by Mate Rimac, CEO of Bugatti Rimac, and Hendrik Malinowski, Bugatti Managing Director—hosted an evening rich in nostalgia and anticipation. Guests sipped Carbon Champagne while admiring Bugatti’s iconic models on display, including the exquisite Baby Bugatti II.
At the heart of the celebration stood the legendary vehicles that have shaped Bugatti’s unparalleled reputation, from the iconic Type 45 with its distinctive U16 engine to the remarkable EB110, the striking Veyron Grand Sport Venet, the history-making Veyron 16.4 Grand Sport Vitesse World Record Edition Car, and the Chiron Super Sport 300+. The Tourbillon hyper sports car also took centre stage, reminding everyone in attendance of Bugatti’s commitment to excellence and unwavering drive into an exciting new chapter.
