Porsche Accelerates Electrification in Q1 2025 with 38.5 Per Cent Electrified Vehicles
Porsche achieved a notable rise in the proportion of electrified vehicles sold during the first quarter of 2025, delivering 71,470 cars worldwide between January and March. Of these, 38.5 per cent were electrified models, comprising 25.9 per cent fully electric vehicles and 12.6 per cent plug-in hybrids. The Panamera recorded the highest growth among Porsche’s six model series with a 27 per cent increase, while Macan deliveries rose by 14 per cent, most of which were all-electric. North America remains Porsche’s largest market, with 20,698 deliveries representing a year-on-year rise of 37 per cent. Overall, global deliveries declined by eight per cent compared to the previous year’s first quarter, yet regional sales patterns remained balanced.
“The Macan performed impressively in the first quarter, and its all-electric variant is crucial in boosting our electrification rate. Overall, we maintain a well-balanced mix of powertrains that suits our customers’ diverse preferences globally,” says Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG. “Moving forward, we will continue to meet varying customer demands with a product strategy that includes all three drive options for two-door sports cars, sports saloons, and SUVs well into the 2030s.”
With 20,698 deliveries, North America enjoyed a 37 per cent increase on the same period last year. This robust growth is attributed to import-related delivery delays affecting some model lines in 2024. The Overseas and Emerging Markets region also performed well, achieving a six per cent rise to 15,789 vehicles. In Europe (excluding Germany), Porsche delivered 18,017 cars in the first quarter of 2025—a decrease of 10 per cent compared to 2024. In Germany, 7,495 customers received their vehicles, a 34 per cent drop. These declines stem from a robust prior-year period due to catch-up effects and European cybersecurity regulations causing supply shortages for the 718 series and the combustion-engine Macan. China saw 9,471 deliveries (-42 per cent) due to ongoing economic challenges, and Porsche’s value-oriented sales strategy focused on balancing demand and supply.
From January to March, Porsche sold 23,555 Macans to customers—a 14 per cent increase. More than 60 per cent of these (14,185) were all-electric models. In most non-EU countries, Porsche continues to offer the previous Macan with a combustion engine in parallel, accounting for 9,370 deliveries. The new Panamera also performed strongly, with 7,769 deliveries marking a 27 per cent increase.
Porsche delivered 11,390 units of the iconic 911—a 12 per cent decline explained by strong final sales of the previous model last year, along with a phased introduction of new derivatives. The 718 Boxster and 718 Cayman series recorded 4,498 deliveries, 22 per cent fewer than the previous year, mainly due to limited model availability due to European cybersecurity regulations. Taycan deliveries reached 4,203 (-1 per cent). The Cayenne was handed over to 20,055 customers—28 per cent fewer than in the same period last year, driven by a catch-up effect in 2024.
Looking ahead, Matthias Becker adds: “Porsche boasts a very young and highly appealing product range and customer demand remains strong. Simultaneously, we continue investing in our brand and product portfolio to respond flexibly to customer requirements. We are working closely with all sales regions to stay focused on aligning demand with supply under our ‘Value over Volume’ strategy.”