Experience the Thrill: Alpine Opens New Experience Centre at Le Mans
Alpine has launched its first experience centre, La Piste Bleue Alpine, in the city, hosting the iconic 24 Hours of Le Mans, enhancing visitors' engagement with the brand. Starting today, the centre invites visitors to explore the Alpine universe and test drive the A290 and the complete A110 range on the famed Bugatti circuit, delivering unparalleled driving sensations.
At La Piste Bleue Alpine, you can engage in driving sessions led by professional instructors, participate in technical workshops, and join immersive guided tours highlighting the illustrious history of the 24 Hours of Le Mans.
Alpine's Vice President of Sales, Marketing, and Customer Experience, Antonino Labate, states, “La Piste Bleue Alpine is a haven for car enthusiasts and newcomers. Here, you can uncover new sensations and delve into Alpine heritage, offering a unique space that connects Alpine’s past with its future.”
Situated at the edge of the Bugatti circuit on Chemin aux Bœufs, close to the southern entrance of the Le Mans 24 Hours racetrack, La Piste Bleue Alpine, constructed in collaboration with the Automobile Club de l'Ouest (ACO), stands as a testament to Alpine's deep-rooted connection with Le Mans.
The 450m² facility mirrors Alpine's core values. Its design features metallic elements that nod to the A110's aluminium body, known for its lightness, durability, and recyclability. The building's blue exterior pays homage to the brand's legacy, dating back to the original A110 Berlinette.
The centre offers complete immersion programmes, including three grandstands with ten Alpine A110 S bucket seats, a giant screen, and a state-of-the-art audio system from French acoustic engineering pioneer Devialet. This setup creates the perfect environment to track your racing counterparts and enjoy a comprehensive racing experience. An Alpine “Hall of Fame” complements these grandstands, showcasing historical artefacts from Alpine’s participation in the Le Mans 24 Hours, including drivers’ helmets and overalls, rims and tyres from the A424, and notably, the 2019 Le Mans 24 Hours Trophy.
Reflecting the collaboration between the brands, the A290 and A110 cars at La Piste Bleue Alpine are equipped with Michelin tyres, specifically designed for Alpine and tailored to meet the sporting and safety demands of these track days.
