Explore Hot Wheels x Formula 1®: A Thrilling New Collaboration for Racing Fans
Hot Wheels and Formula 1® have joined forces for the first time to launch an exclusive range of products that capture the essence of F1 racing. This collaboration between two iconic brands introduces a series of Hot Wheels featuring F1® Teams, designed to ignite the excitement of F1 races on a 1:64 scale. These new offerings provide a unique way for automotive enthusiasts to engage in play and showcase their passion for racing, appealing to children and adults alike.
The collaboration's release includes a unique collector's die-cast model, now available on Mattel Creations. This limited-edition Formula 1 car boasts a distinctive Hot Wheels racing livery commemorating the partnership. It features bespoke Real Rider wheels with interchangeable tyres, a full-metal body and chassis, and a fresh F1 casting. The model proudly displays the number 68 on its nose, a tribute to the year Hot Wheels was introduced, and is inspired by the "Original 16" Hot Wheels designs. Each car is presented in a collector’s 'Kar Keepers' clamshell case, ensuring the ultimate experience for collectors and racing enthusiasts.
"Hot Wheels epitomises the challenger spirit, making our partnership with Formula 1 a seamless and thrilling development," stated Roberto Stanichi, Executive Vice President of Hot Wheels and Head of Vehicles and Building Sets at Mattel. "Working with Formula 1, we’ve crafted a program that allows children to replicate the excitement of F1 racing and connects with our global community through various digital and retail activations. This collaboration underscores our shared commitment to thrill and outstanding car performance, enhancing the F1 fan experience with an extensive collection of new products."
In 2023, the Hot Wheels Single 1:64 Assortment was recognised as the top-selling item across all toy categories worldwide. Formula 1, known for being the most spectacular sports and entertainment event and the premier racing series globally, now joins the Hot Wheels family. With over 700 million enthusiasts and 24 races annually, the FIA Formula One Championship™ showcases the world's finest drivers competing at speeds over 200mph on some of the most iconic and demanding tracks worldwide. As the sport approaches its 75th anniversary, it continues to represent the zenith of speed, design, and technological innovation.
Emily Prazer, Chief Commercial Officer of Formula 1, commented, "This thrilling partnership merges the adrenaline of motor racing with the fun of toy cars, allowing fans to appreciate the intricate details of an F1 car, all from the palm of your hand. It transcends a mere collaboration; it's a celebration of speed, creativity, and innovation that offers fans new ways to connect with the sport."
Looking ahead, this multi-year collaboration is set to expand further through the 2025 season and beyond. For more details on this groundbreaking partnership, visit www.creations.mattel.com, www.hotwheels.com, and www.formula1.com.
