Jaguar Unveils Exuberant Modernism: A New Creative Direction at Miami Art Week 2024
Jaguar has unveiled a teaser image of its new creative philosophy, Exuberant Modernism, to inspire its future vehicles. This philosophy promises to bring bold forms and vibrant proportions to Jaguar's design approach.
The teaser focuses on the vehicle's rear details, offering a sneak peek into the brand's ambitious design vision.
On 2nd December 2024, Jaguar will unveil its Design Vision Concept globally at Miami Art Week, one of the world’s foremost art festivals. Jaguar plans to establish meticulously curated gallery spaces at two different locations. Here, the brand will collaborate with a diverse range of emerging artists who embody the 'Copy Nothing' ethos pioneered by its founder, Sir William Lyons.
This ethos, dating back to 1935, champions original and unexpected thinking. It encapsulates a brand personality that captivates and commands attention through its fearless creativity.
