Unveiling Maserati's New Era in Korea: Exclusive Launch Event at Dongdaemun Design Plaza
Maserati, the esteemed Italian luxury car brand, launches a thrilling new chapter in the Korean market. At the 'Maserati Korea: Dawn of a New Era' event held at Seoul's Dongdaemun Design Plaza, Maserati CEO Davide Grasso, along with Chief Commercial Officer Luca Delfino and Takayuki Kimura, the Managing Director for Korea and Japan, celebrated the launch. They committed to enriching the Korean automotive landscape with the pinnacle of Italian luxury and strengthening Trident’s presence in the region.
With a global presence across over 70 countries and an impressive 86% export rate, Maserati is making significant strides in innovation. The brand is developing proprietary engines and enhancing interior designs, aiming to bolster its influence worldwide. As part of this strategy, Maserati Korea will position itself as a top high-performance luxury brand in Korea, where there is a profound appreciation for Italian luxury.
The event spotlighted Maserati Korea’s core strategies, focusing on enhancing the brand's heritage and values. For the first time in Korea, the New GranTurismo and New GranCabrio were introduced, both equipped with the V6 Nettuno Engine, exclusively developed and produced by Maserati. The company will continue to unveil captivating new models each month until December, each embodying Italian artistic heritage and craftsmanship.
Additionally, Maserati Korea revealed plans to deliver an enhanced customer experience. By expanding the dealership network and after-sales services, the brand aims to improve customer touchpoints, satisfaction, and service quality. Moreover, Maserati is set to amplify customer engagement and maximise brand loyalty through its integrated loyalty program, 'Tridente'.
Davide Grasso expressed excitement about this new venture with Korean customers, media, and dealer networks, marking a significant milestone in Maserati’s history. With a commitment to performance, innovation, design, and luxury, Maserati celebrates 110 years of pure Italian craftsmanship.
Luca Delfino highlighted the Korean market’s deep appreciation for luxury and Italian craftsmanship, which aligns perfectly with Maserati’s innovative offerings. Emphasising that Korea plays a crucial role in Maserati's global family, he expressed a strong commitment to delivering top-quality products to meet the demands of new luxury consumers.
Takayuki Kimura reiterated Maserati Korea’s commitment to reflecting Italian luxury in its dealership network and facilities, ensuring unparalleled customer satisfaction. With plans to introduce a range of innovative products and initiatives, Maserati is set to enrich the Korean luxury automotive market, promising an immersive and engaging brand experience.
