Experience the Convenience of Online Hyundai Purchases with Amazon Autos in the US
Car buyers across the US can now browse, order, and finance any new Hyundai vehicle through participating dealers on Amazon Autos and arrange dealership pickup. Hyundai's online vehicle sales experience is accessible nationwide in 54 markets, accounting for 71 per cent of Hyundai’s sales volume. This initiative enables Hyundai dealers to promote their inventory effectively and offers enhanced convenience to their customers. The expansion of additional dealers, markets, and functionalities is set to continue throughout the year.
José Muñoz, President and CEO of Hyundai Motor Company, stated, "At Hyundai, we place our customers at the heart of everything we do, continually seeking ways to enhance the vehicle purchasing process. We are excited to be the first brand to enable our dealers to sell vehicles through Amazon Autos. This partnership allows customers to discover, explore, and purchase their preferred Hyundai models from local dealers via one of the world’s most trusted shopping platforms. It signifies the future of automotive retail and our commitment to transforming how cars are marketed and purchased."
Hyundai has initiated an extensive marketing campaign to support the launch, including integrated partnerships, television, digital video advertising, and social media extensions. Starting today, new adverts showcasing the simplicity and joy of using the “Add to Cart” feature are being broadcast across television, social media, and digital platforms.
The advertisement, filmed in an Amazon fulfilment centre, features iconic toys and merchandise typically ordered from Amazon, concluding with the reveal of the 2025 Hyundai Santa Fe from an Amazon shipping box. The creative then smoothly transitions to demonstrate how easy it is to add the Santa Fe to an Amazon Cart on your phone through Amazon Autos.
This content will be broadcast nationally, including during upcoming professional football and basketball games and on Amazon Prime Video channels. Beyond video, Hyundai is diversifying its promotional mix to highlight the ease of purchasing on Amazon through out-of-home advertising, audio, website content, paid search, and media partnership integrations.
Furthermore, Hyundai highlights the significant consumer advantages of simplicity and convenience in a mini-campaign series titled “In the Time it Takes,” which will run on digital and social channels from mid-January through March. The campaign creatively compares various time-consuming daily scenarios to the swift and straightforward process of purchasing a Hyundai vehicle on Amazon Autos.
The integrated programme was developed in collaboration with Hyundai’s creative agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.
