Hyundai Unveils INSTEROID: A Bold, Game-Inspired Electric Car Concept
Hyundai Motor Company has revealed the INSTEROID, a vibrant and imaginative take on the ‘dream car’, crafted to spark joy and forge a deeper emotional bond with the Hyundai brand. This striking concept transforms the popular INSTER sub-compact electric vehicle (EV) into a bold new expression of unfiltered creativity and youthful energy.
The name ‘INSTEROID’ fuses INSTER and STEROID, symbolising the car’s fun, muscular, and dynamic personality. Built on the foundation of the successful INSTER production model – launched globally in June 2024 and has since recorded strong sales across Europe and Korea – the INSTEROID takes things to a new level.
Designed to enhance the emotional appeal of electric mobility, INSTEROID brims with quirky, engaging details. Every component tells a story of character and creativity, from its tactile control buttons to the instrument cluster and from the sculpted rear spoiler to the distinctive brake design,
Teaser images showcase how the INSTEROID injects racing game flair into the original INSTER’s silhouette. Highlights include wheel arch air vents, 21-inch alloy wheels, a bold rear spoiler and diffuser, and the instantly recognisable Pixel LED lighting that adds futuristic charm.
This one-of-a-kind concept car embodies Hyundai Motor’s boundary-pushing design ethos. The INSTEROID blurs the line between virtual and real, merging the adrenaline-fuelled world of video games with cutting-edge automotive engineering. The result is a show car that has leapt straight from a digital racetrack into reality.
Hyundai Motor will fully unveil the INSTEROID to the public in early April 2025, promising to capture the imagination of EV enthusiasts and gaming fans alike.
