Mercedes-AMG Unveils Revolutionary 'Born in Affalterbach' Electric SUV
For the first time in its 57 years of innovation, Mercedes-AMG is leading the development of an in-house SUV. Dubbed "Born in Affalterbach," this pioneering electric SUV harnesses the power of the bespoke AMG.EA high-performance platform. The initial test drives of development vehicles are slated for this winter.
Mercedes-AMG has been a stalwart in the high-performance SUV market for over a quarter-century. Beginning with the launch of the ML 55 AMG more than 25 years ago, the brand from Affalterbach has led the way in this segment. The high-performance off-roader category has since seen substantial growth and enduring popularity among consumers. Today, Mercedes-AMG's range includes six SUV models: GLA, GLB, GLC, GLE, GLS, and the EQE SUV. The renowned Mercedes-AMG G 63, celebrated for its robust performance (energy consumption combined: 15.7-14.7 l/100 km; CO₂ emissions combined: 358‒335 g/km; CO₂ class: G), remains a highlight of their lineup.
In this latest venture, Mercedes-AMG is designing the entire vehicle architecture and introducing the second model to utilise the all-electric AMG.EA high-performance platform. This marks the sixth vehicle that the experts at Affalterbach have developed from the ground up, joining an esteemed list that includes the first AMG.EA model, the GT, SL, previous GT generation, and SLS models.
Michael Schiebe, Chairman of the Board of Management of Mercedes‑AMG GmbH and Head of the Mercedes‑Benz G‑Class & Mercedes‑Maybach divisions, highlights the company's strategic direction: “SUVs have consistently been among our top sellers for many years. With the ‘Born in Affalterbach’ SUV, we are meeting customer demand by delivering a high-performance off-roader that excels in electric capabilities and captures the essence of AMG's passion and performance. Our innovative approach is encapsulated in our philosophy of ‘AMG First, EV Second,’ ensuring that our vehicles surpass expectations as both electric and performance models.”