Rolls-Royce Elevates Luxury with Cullinan Series II: Redefining the Super-Luxury SUV Landscape
In 2018, Rolls-Royce launched the Cullinan, the world's first super-luxury SUV, setting a new standard in high-end automotive excellence. Designed to conquer the most challenging terrains without sacrificing the brand's legendary comfort, the Cullinan delivered an unmatched 'magic carpet ride' across all surfaces. Its overwhelming success positioned it as the most sought-after model in Rolls-Royce's prestigious lineup.
Rolls-Royce has meticulously crafted the new expression of Cullinan as a testament to its commitment to customer satisfaction. This marks the most significant Series II evolution in the brand's history, directly responding to extensive global feedback. The latest model enhances luxury standards and adapts to contemporary usage patterns while staying true to its core values of unparalleled luxury and performance.
From its inception, the Cullinan was engineered to excel off-road, offering access to previously unreachable locations in supreme comfort. Its versatility also made it a favourite daily driver, with many owners praising the effortless performance of its robust 6.75-litre V12 engine.
With a growing number of Rolls-Royce owners residing in urban areas, the Cullinan has increasingly become a symbol of super-luxury urban lifestyle, perfectly blending visibility with the ability to escape into nature. The shift towards owners driving their vehicles has been significant, with nearly all Cullinans now owner-driven.
Cullinan Series II boasts a refined exterior emphasising vertical lines and simplicity, mirroring the elegance of modern skyscrapers. The SUV introduces an illuminated pantheon grille, enhancing its night-time presence.
Inside, the Cullinan Series II showcases revolutionary changes. It features a pillar-to-pillar glass-panel fascia and a redesigned gauge cluster that integrates the advanced SPIRIT operating system. Personalisation reaches new heights with bespoke options extending to digital interfaces, offering unprecedented customisation. These enhancements ensure that every journey in the Cullinan Series II is a truly luxurious experience.
Enhanced connectivity features include a Wi-Fi hotspot, bespoke rear seat entertainment systems, and the integration of the Whispers application, allowing for seamless interaction with the vehicle's functions and remote services.
The interior of Cullinan Series II introduces materials like Grey Stained Ash wood and Duality Twill fabric, demonstrating Rolls-Royce's commitment to innovative textiles and detailed craftsmanship. New perforation techniques in the leather upholstery reflect the ever-evolving artistic expressions that define the brand.
With Cullinan Series II, Rolls-Royce continues to redefine the boundaries of luxury SUVs, emphasising bespoke craftsmanship, advanced technology, and a robust design tailored to the dynamic lifestyles of its discerning clientele. This model not only sustains but elevates the illustrious legacy of the Rolls-Royce brand, promising an unmatched blend of luxury, performance, and versatility.
