Rolls-Royce Motor Cars Opens New Private Office in New York, Expanding Bespoke Services
Today marks a pivotal moment for Rolls-Royce Motor Cars with the opening of the Private Office in New York, highlighting the brand's commitment to expansion in the Americas. This investment addresses the growing demand from North American clients, who continually challenge the designers with their ambitious and unique bespoke commissions. The company eagerly anticipates welcoming clients to this new location, where they can engage directly with expertly trained designers to realise their visions in their personalised Rolls-Royce vehicles.
The private office in New York is part of a distinguished network that includes facilities in Shanghai and Dubai and the original office at the Home of Rolls-Royce in Goodwood, with an additional office slated to open in Seoul by the end of the year. This global network enhances client engagement by offering a taste of Goodwood closer to their homes. Clients' increasing desire for intricate bespoke motor cars finds exceptional opportunities at these Private Offices, which enhance the traditional dealership experience and cement the brand's reputation as the world's most client-focused luxury brand.
North America has remained Rolls-Royce’s largest market for two decades, witnessing notable advancements in bespoke design and creativity. The New York office was established in response to this trend and aims to elevate the value of each bespoke commission in this vital market by prioritising value creation over sales volume.
Situated in New York City’s vibrant Meatpacking District, the Private Office in New York is accessible by appointment only. It allows North American clients to interact directly with a US-based designer and a specialist client experience manager. During their collaboration, clients and designers draw on an extensive collection of materials such as fabrics, leathers, paints, and locally sourced artworks and artefacts, all curated to inspire the bespoke design process. The resulting Rolls-Royce vehicles are distinctive embodiments of the clients’ personalities and styles, with the creation journey from concept to completion meticulously overseen by the dedicated team.
Moreover, the New York office affords clients exclusive access to upcoming Rolls-Royce Private Collections. These collections showcase the Bespoke Collective’s craftsmanship and creativity, encouraging clients to pursue even more personalised and elaborate designs.
